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Adrià Llacuna

Managing Partner | Market AAD

Biography

Adrià Llacuna is Managing Partner at Market AAD, with more than 10 years of experience in industrial consulting and sectoral strategic transformation. He has led projects focused on the dynamization of industrial ecosystems involving companies, organizations, and public administration. He is curator of the Rethinking Plastics content program at Equiplast 2026 and author of the Equiplast 2023 and 2026 sector studies, helping position the sector as a driver of innovation and competitiveness.

Sessions

15:30h

Conference | Rethinking Plastic

Equiplast 2026 Sector Study: international context, trends, and evolution of companies in the plastics sector in Spain

Adrià Llacuna Market AAD Managing Partner Speaker

2026-06-03 15:30 2026-06-03 15:50 Europe/Madrid Equiplast 2026 Sector Study: international context, trends, and evolution of companies in the plastics sector in Spain Presentation of the 2026 update of the Equiplast sector study, which analyzes the positioning of the Spanish plastics sector in the European and global context. Based on a comparison with 2023, it examines the evolution of the business landscape in key areas such as machinery, processing, and recycling. The session will provide a strategic overview of the main trends, challenges, and opportunities that will shape the future of the industry. Rethinking Plastic

Wed 3 15:30h - 15:50h Rethinking Plastic Public access

15:50h

Conference | Rethinking Plastic

From Plastic Waste to Raw Material: The Role of PROs in the New Circular Industry

Adrià Llacuna Market AAD Managing Partner Moderator

Jaime García Guztec Polymers Managing Director Speaker

Joan Ros Beltrán Envalora General Director Speaker

Laura Sanz de Siria IMPLICA General Director Speaker

2026-06-03 15:50 2026-06-03 17:30 Europe/Madrid From Plastic Waste to Raw Material: The Role of PROs in the New Circular Industry In a context shaped by new packaging regulations, including the future implementation of the European Packaging and Packaging Waste Regulation (PPWR), and the emergence of multiple Producer Responsibility Organizations (PROs), Spain’s plastic waste management system is evolving towards a more competitive, demanding, and value-oriented model. Beyond regulatory compliance, the key challenge is to transform plastic waste into high-quality raw material that is viable for industry and aligned with European objectives on recyclability, recycled content, packaging reuse, and waste prevention. This session will bring together key stakeholders across the value chain to discuss how recycled plastic can become a truly strategic resource and the role different actors play in shaping a new circular economy. Rethinking Plastic

Wed 3 15:50h - 17:30h Rethinking Plastic Registration for the activity during Equiplast accreditation

Adrià Llacuna

Biography

Sessions

Equiplast 2026 Sector Study: international context, trends, and evolution of companies in the plastics sector in Spain

From Plastic Waste to Raw Material: The Role of PROs in the New Circular Industry

#EQUIPLAST2026

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