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Joaquin Soucheiron

Partner | AR-Experts GmbH Böblingen, Germany

Biography

Entrepreneur and investor, IESE MBA. Expert in manufacturing, process optimization, Kaizen, and hands-on continuous improvement. Experienced in industrial environments and with OEMs (Toyota, Daimler, BMW, Audi, Airbus). Lecturer and panelist in high-tech startups and operations. Co-founder of GIRI: “augmented reality for dummies” to visualize and optimize plant processes, accelerate decision-making, and take operator performance to the next level.

Sessions

12:30h

Roundtable | Rethinking Plastic

State of the art: Digital transformation in the plastics sector

Javier Nadal Plasticos TATAY Technical Director Speaker

Joaquin Soucheiron AR-Experts GmbH Partner Speaker

Manel Nesweda MAPEX Sales Director Speaker

#automation, #industry4.0, #traceability

2026-06-05 12:30 2026-06-05 13:30 Europe/Madrid State of the art: Digital transformation in the plastics sector

Digital transformation in the plastics sector is advancing, driven by technologies that are already generating real impact on the factory floor.

This session will present two complementary approaches: on the one hand, the application of artificial intelligence in industrial environments by MAPEX, with use cases focused on improving productivity, quality, and data-driven decision-making, including intelligent assistants that interpret production data and propose actions. On the other hand, AR-Experts will present GIRI, an innovative tool for creating work instructions in enriched video format, particularly useful in complex processes such as those associated with injection machinery.

The session will provide a practical overview of the state of the art in digitalization applied to the sector.

Rethinking Plastic

Fri 5 12:30h - 13:30h Rethinking Plastic Registration for the activity during Equiplast accreditation

Joaquin Soucheiron

Biography

Sessions

State of the art: Digital transformation in the plastics sector

#EQUIPLAST2026

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