Interview with Carles Gómez (Promak Selling Solutions) and Àlex Revoltós (Alimatic)
Engineering firm Promak Selling Solutions and Alimatic, a company specialising in the design and manufacture of solutions, share a common vision: to offer plastic recyclers and processors the best integrated solutions for the complete handling of all plastic materials. For this reason, they are jointly participating as Premium Sponsors of Equiplast 2026. In the run-up to the exhibition, their CEOs, Carles Gómez (Promak) and Àlex Revoltós (Alimatic), discuss the sector’s main challenges and how their companies are successfully addressing them.
What have been the most important milestones in your company’s development in recent years?
CG: During this period, Promak has strengthened its position as a strategic and comprehensive partner for the plastics recycling, circular economy and green energy industries. The company has evolved from an approach focused exclusively on machinery towards a 360º model combining technology, process engineering and high value-added after-sales support.
We have expanded our portfolio with specific solutions for the mechanical recycling of complex plastics, energy consumption optimisation and the incorporation of artificial intelligence-based technologies, adapting to new regulatory and market requirements both in Spain and in other European countries. Another key milestone has been the strengthening of strategic partnerships with leading international manufacturers and technology partners, enabling us to offer more complete, efficient and automated projects to recyclers and processors.
Finally, we have enhanced the professionalism of our internal structure through the incorporation of specialised technical and commercial profiles, the digitalisation of internal processes and the implementation of more efficient project management.
AR: One of the most significant steps in Alimatic’s growth in recent years has been the integration of one of our main metal fabrication suppliers through the creation of APW (Alimatic Process Workshop). This has been an important move because APW has become our main supplier and gives us much greater flexibility when handling projects: it has the capacity to cover 100% of our metal fabrication requirements, including the manufacture of large-capacity silos, which are a very important element within our solutions.
Another milestone has been the creation of ADL (Alimatic Digital Lab) to drive the digitalisation of our installations. Through ADL, we have developed the ALIOT 4.0 platform, which gathers plant information into a control panel, enabling customers to access more information while allowing us to carry out improved technical monitoring of installations. These developments are complemented by the consolidation of the Alimatic Group through our commercial subsidiaries in Brazil, Mexico, the United States and France, which allow us to grow in different markets and stay closer to customers with different industrial realities.
All of this reinforces our way of working: we do not simply sell products, but solutions tailored to each customer. We design, manufacture and integrate our own and third-party technologies to achieve the ultimate objective: delivering the kg/h throughput required by the machine.
What distinguishes Promak within the plastics machinery and solutions market, both technologically and in terms of service?
CG: At Promak Selling Solutions, what essentially defines us is our name: we do not only sell machinery for plastics recycling, we sell technological solutions. Being able to offer all the technologies required for a plastics recycling plant gives us a very practical and comprehensive view of all processes. This enables us to advise customers more effectively on the right technological solution for each project, whether it involves a complete or partial process.
We do not simply supply equipment; we design complete solutions covering everything from the reception and analysis of plastic types through shredding, washing and drying, quality control using NIR + AI, extrusion, filtration, pneumatic conveying and dosing, to recycling, micronising or agglomeration. All of this while taking into account process digitalisation and automation, energy consumption and operating costs.
From a technological perspective, we work with robust, high-performance equipment designed to process plastics that are increasingly difficult to recycle, offering flexible systems capable of adapting to the demanding changes required by the market. In terms of service, our key differentiator lies in our close relationship with customers: we support them from the study and planning stage of the project through to commissioning, operator training and long-term support, with a strong focus on results and return on investment for our customers.
And in Alimatic’s case, what is your differentiating value?
AR: What distinguishes us is the way we approach each project. At Alimatic, we do not start from a standard product, but from the customer’s real need. Our role is to design, manufacture and integrate solutions so that the raw material reaches the machine under the right conditions and with the kg/h throughput required by each process.
From a technological standpoint, we bring expertise in pneumatic conveying, storage, blending, dosing, automation and plant digitalisation. Another differentiating factor is that we design and manufacture an essential part of our solutions. This enables us to adapt better to each project, respond more quickly and maintain greater control over installation quality.
In terms of service, we aim to remain close to the customer before, during and after the project. For us, an installation does not end with commissioning; it marks the beginning of a phase of monitoring, technical support and continuous improvement. That is where we believe trust is built.
What role are automation, digitalisation and Industry 4.0 playing in your current strategy?
CG: At Promak, automation and Industry 4.0 are strategic pillars driving our customers’ competitiveness in an environment marked by rising costs and increasingly demanding quality requirements. We are moving towards smarter plants through the integration and automation of processes, with control systems that reduce manual intervention, minimise errors and ensure greater consistency in results.
We are committed to connected solutions that enable consumption monitoring, guarantee material traceability and carry out preventive maintenance, providing key information for more efficient and proactive production management. Our objective is for each customer to clearly see how investment in automation translates into measurable improvements in productivity, waste reduction, optimisation of energy consumption and a reduction in carbon footprint, contributing to a more sustainable and competitive industrial model.
AR: They play a very significant role because automation forms part of our core business. We help customers automate the management of their raw materials, from reception through to the processing machine. To achieve this, we have developed ALIOT 4.0, our modular and scalable IoT platform for centralised pneumatic conveying systems, which connects equipment, sensors and plant systems to provide customers with more information, greater traceability and management based on real data.
The objective is to provide customers with useful information to improve plant control while enabling Alimatic to carry out remote technical monitoring and maintenance.
In a context of transformation towards more sustainable models, how is your company contributing to improving energy efficiency, recycling or the use of recycled materials?
CG: Promak is fully committed to the transition towards a circular economy model. For this reason, both our technological portfolio and our applications engineering are designed to promote the recycling and reuse of increasingly complex materials. This vision represents the true core of our business.
We place particular emphasis on energy efficiency, incorporating equipment optimised for low energy consumption, energy recovery systems and plant layouts that minimise downtime and unnecessary handling while facilitating maintenance work.
At the same time, we help processors progressively increase the use of recycled material in their formulations without compromising mechanical properties or aesthetic quality. Thanks to the new technologies we offer and ongoing technical support, we help maximise process performance and strengthen the sustainability of the entire value chain.
AR: We are focused on designing solutions that help customers produce more efficiently while minimising pellet loss. Our slogan is ‘Every Pellet Counts’, because every pellet that is lost has both an economic and an environmental impact. For this reason, in both the design and day-to-day operation of our installations, we seek to minimise raw material loss as much as possible.
We are also working on reducing energy consumption. Our centralised installations with vacuum rings generate a PLC-controlled vacuum adapted to the plant’s actual demand. This enables us to achieve energy savings of up to 30% per kilogram of material conveyed.
In addition, our solutions are designed to work with both virgin resin and recycled material. In this area, we have expanded our range with the manufacture of homogenising silos for plastics recyclers, including complete installations through to bagging systems.
